NOMS — Not Only Makeup Shop but Beauty Essentials.

Professional-grade. Cruelty-free. Everyday-friendly.

NOMS is a beauty brand born from real-world experience — created by a makeup artist with over 20 years in the industry.

With a background in bridal styling, editorials, runway, and brand campaigns, and years spent working with prestigious beauty houses like Armani, NARS, Pat McGrath Labs, Hourglass and Gucci Beauty, the founder has seen it all: every skin type, every face shape, every kind of makeup need — not just for models, but for everyday people.

After years of testing and using beauty tools across brands, she saw a need for something different: tools that perform at a professional level, yet feel intuitive and effortless for daily use. Tools that are high-quality, cruelty-free, and designed with genuine understanding of real users’ needs.

That’s how NOMS was born.

Every product is thoughtfully crafted — rigorously tested to ensure precision, durability, and comfort — so that whether you’re a professional makeup artist or a beauty enthusiast, NOMS feels just right in your hands.

NOMS — Not Only Makeup Shop but Beauty Essentials.